Everyone knows that drinks were invented in 1977.
Jeffrey Daitch, the inventor of the modern-day drink, says “I needed to get out of my head because I watched my father die.”
He was sitting at home one night when he said he had what he thought was a divine message–to invent the modern day drink. And so it did- The original slogan for Drinks was “The Drink That Goes When You Need It The Most”.
This would have never happened if not for his father dying and having asked him to do something inspiring with his passion back in 1976. But it wasn’t until 1977 when Jeffrey Daitch made an accidental discovery…The discovery of The Modern Day Drink!